Fixed 10%

Employer Account Growth

Grow more revenue from existing employer relationships with sharper account management.

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What is Employer Account Growth?

Journey Employer Account Growth helps UK apprenticeship providers grow revenue from existing employer relationships through account planning, dormant reactivation, expansion campaigns and reporting — for a fixed 10% commercial fee calculated against generated apprenticeship value. Your employers remain yours.

The challenge

Many providers already have employer relationships, but those accounts are under-managed. Opportunities are missed, dormant clients are not reactivated and employers do not always understand the full training options available to them.

What Journey does

Journey Employer Account Growth helps providers build stronger employer account management under their own brand — with planning, reactivation, expansion and reporting.

Why it matters to providers

Existing accounts are the most cost-effective source of growth. Sharper account management turns under-managed relationships into a predictable pipeline.

What is included

  • Employer account planning
  • Employer review meetings
  • Dormant account reactivation
  • Account expansion campaigns
  • Apprenticeship opportunity mapping
  • CRM follow-up
  • Employer communication templates
  • Renewal planning
  • Vacancy pipeline tracking
  • Employer satisfaction feedback
  • Cross-programme opportunity mapping
  • Monthly growth dashboard
  • Revenue opportunity reporting
Fixed 10%

For a fixed 10% commercial fee calculated against generated apprenticeship value, providers can turn existing employer relationships into a more predictable growth engine.

The 10% is a fixed commercial fee calculated against the apprenticeship funding value supported or generated by the selected pillar. Providers choosing a Value Pillar access Journey with £0 platform fee.

Activity is carried out under your brand. Journey only contacts employers where you have approved the introduction or agreed the activity in writing. Platform data is not used for unauthorised employer outreach.

The provider outcome

Providers reactivate dormant accounts, expand existing relationships and build a more predictable growth pipeline under their own brand.

How account growth works under your brand

The service builds stronger account management around relationships you already have: account planning, review meetings, dormant-account reactivation, expansion campaigns, CRM follow-up and a monthly growth dashboard. The aim is to turn under-managed accounts into a more predictable pipeline rather than chasing new logos.

All activity is carried out under your brand, and your employers remain yours. Journey only contacts employers where you have approved the introduction or agreed the activity in writing, and platform data is never used for unauthorised employer outreach. The fixed 10% commercial fee is calculated against the apprenticeship value generated.

Frequently asked questions

Book a call about Employer Account Growth

Talk to our team about how Employer Account Growth can support your provider — or start with the free platform.

Explore the Free Platform

Funding-safe and audit-ready by design

Built so your data, your funding and your audit trail hold up

Hard tenant isolation

Every record is scoped to your organisation on each read and write — one provider can never see another's data.

Append-only audit log

Every state change is recorded against the real person who made it, so the history stands up at audit.

Versioned DfE rule packs

Funding is computed server-side against the right year for each start date — 2024/25 and 2025/26, and built to adopt the 2026/27 pack now published by the DWP.

Governed AI

AI is metered per tenant, prompts are scrubbed of learner PII and outputs are validated, falling back gracefully.

ISO 27001 & Cyber Essentials

Built and operated by a UK company to externally-audited information-security standards.

Your data and employers stay yours

No lock-in: export your data whenever you like, and your employer relationships always remain yours.

Journey is independent software and is not DfE or Ofsted approved. It does not guarantee funding or inspection outcomes.