Generate employer interest, recruit apprentices and build a stronger growth pipeline.
Journey Marketing & Recruitment Engine is a growth service for UK apprenticeship providers covering employer and learner campaigns, content, landing pages, CRM follow-up and reporting — for a fixed 10% commercial fee calculated against generated apprenticeship value. Campaign costs and ad spend can be agreed separately.
Marketing and recruitment are constant pressure points for providers. Campaigns need content, follow-up, landing pages, employer messaging, learner attraction, CRM discipline and consistent execution.
Journey Marketing & Recruitment Engine helps providers generate demand and convert opportunities into starts — campaigns, content, landing pages, CRM follow-up and reporting.
Consistent marketing and recruitment execution is hard to sustain internally. A dedicated engine keeps the pipeline full without building a full internal department.
For a fixed 10% commercial fee calculated against generated apprenticeship value, providers get a clear growth engine without building a full internal marketing department.
The 10% is a fixed commercial fee calculated against the apprenticeship funding value supported or generated by the selected pillar. Providers choosing a Value Pillar access Journey with £0 platform fee.
This is a commercial growth service. Campaign costs and ad spend can be agreed separately.
Providers keep a fuller pipeline of employers and apprentices and convert more opportunities into starts.
The engine runs employer and learner campaigns end to end: content, landing pages, SEO and AEO content, email campaigns, CRM follow-up, vacancy promotion and pipeline tracking, reviewed monthly. It gives providers consistent execution without building and staffing a full internal marketing department.
This is a commercial growth service charged at a fixed 10% commercial fee calculated against the apprenticeship value generated; campaign costs and ad spend can be agreed separately so the commercial model stays transparent. Providers choosing a Value Pillar access Journey with £0 platform fee.
Talk to our team about how Marketing & Recruitment Engine can support your provider — or start with the free platform.
Funding-safe and audit-ready by design
Every record is scoped to your organisation on each read and write — one provider can never see another's data.
Every state change is recorded against the real person who made it, so the history stands up at audit.
Funding is computed server-side against the right year for each start date — 2024/25 and 2025/26, and built to adopt the 2026/27 pack now published by the DWP.
AI is metered per tenant, prompts are scrubbed of learner PII and outputs are validated, falling back gracefully.
Built and operated by a UK company to externally-audited information-security standards.
No lock-in: export your data whenever you like, and your employer relationships always remain yours.
Journey is independent software and is not DfE or Ofsted approved. It does not guarantee funding or inspection outcomes.